Innovation · 2025-03-25

BinaryBots

Amazing 'smart toy' robot kits - Build a robot & bring it to life with code

We launched an education business from scratch, creating and selling robotic education kits globally, growing revenue to £624K annually. I led prototype design, secured IP protection for designs and branding, established QA and standards testing SOPs, and built a UK-based manufacturing operation. We raised three rounds of equity funding to fuel growth. Originally targeting 200 UK local authorities to distribute kits to 30,000 schools, we adapted to a policy shift that made schools independent buyers. I tackled this challenge by developing a web sales platform, unlocking the UK retail market and driving international expansion into the EU and USA. Our role was to innovate the technology and provide interim leadership until a full management team was in place.
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